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The World Wide Web has opened up an entire new world to business. In fact, e-commerce has become a mainstay for national retail chains, small businesses, and large corporations across the globe. Without Internet access and the world of web-sales, many businesses could stand to lose millions of dollars in revenueper year. Thanks to the Internet, marketing methods have also adapted and changed in the last two decades. Banner ads, flash videos, and other methods are popping up like wildfire on websites all over the place. But the one tried and true method that seems to work better and surpass all others is email marketing. This form of marketing reaches the customer directly, and can be custom created to fit the shopper's needs based on past history, personal preference, and much more. While email marketing is an excellent way to garner new customers and maintain old ones, there are some very important things every business needs to know. Here are thirty great tips to getting more people to open up that email every time you send it.